Biography

Roxanne Bates is a behavioral health business development leader with a mission-driven commitment to mental health and addiction recovery. With a proven history supporting hospitals, residential programs, and behavioral health startups, Roxanne has helped expand access to care, strengthen referral networks, and build trusted partnerships throughout the treatment community. Her work has been shaped not only by industry expertise, but by deep personal experience. Having witnessed the devastating impact of addiction and mental health challenges within her own family — including losing her brother to suicide and supporting her son through his recovery — Roxanne brings a profound understanding of the human side of behavioral health care. Her approach is rooted in empathy, authenticity, and heart-led leadership. She is deeply committed to helping families navigate crisis, find hope, and access life-changing treatment.

Roxanne has led outreach and growth initiatives for respected programs including Sustain Recovery, Hoag Hospital Newport Beach, Mission Hospital Laguna Beach, Hazelden Betty Ford Foundation, SoCal Detox, and Cornerstone of Southern California. As founder of Visionary Behavioral Health Consulting, she partners with treatment organizations to build mission-aligned growth strategies, elevate community engagement, and ensure ethical, compassionate outreach. Her work reflects her belief that recovery transforms lives and that families deserve support, understanding, and guidance during their most vulnerable moments.

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